Description
WISDOM PANEL
If we want to best care for our pets, first we need to understand them.
And after 20+ years of research, genotyping, and our own pet parenting, we’ve developed tests that deliver the knowledge you need to actually know your pet as the complex being they are.
Pet DNA service.</h3>","items":"[{\"timeline_description\":[{\"type\":\"paragraph\",\"text\":\"Genomics Technology Platform (Profile Technology) is created to research canine DNA solutions at WALTHAM® Centre for Pet Nutrition and Nottingham University Laboratories.\",\"spans\":[{\"start\":0,\"end\":28,\"type\":\"strong\"}]}],\"timeline_user_facing_date\":\"January 2002\",\"timeline_date\":\"2002-01\"},{\"timeline_description\":[{\"type\":\"paragraph\",\"text\":\"The Mars Symbioscience division forms, and Mars veterinary becomes part of the Symbioscience incubator segment based at Nottingham Laboratory.\",\"spans\":[{\"start\":0,\"end\":31,\"type\":\"strong\"}]}],\"timeline_user_facing_date\":\"January 2005\",\"timeline_date\":\"2005-01\"},{\"timeline_description\":[{\"type\":\"paragraph\",\"text\":\"Wisdom Panel™ MX tests launch into the U.S. veterinary channel.\",\"spans\":[{\"start\":0,\"end\":22,\"type\":\"strong\"}]}],\"timeline_user_facing_date\":\"January 2007\",\"timeline_date\":\"2007-01\"},{\"timeline_description\":[{\"type\":\"paragraph\",\"text\":\"Wisdom Panel™ Insights™ tests launch into the consumer channel.\",\"spans\":[{\"start\":0,\"end\":29,\"type\":\"strong\"}]}],\"timeline_user_facing_date\":\"January 2009\",\"timeline_date\":\"2009-01\"},{\"timeline_description\":[{\"type\":\"paragraph\",\"text\":\"The Breed Determination Patent granted to the Fred Hutchinson Cancer Research Center, with Mars veterinary as the sole licensee.\",\"spans\":[{\"start\":0,\"end\":30,\"type\":\"strong\"}]}],\"timeline_user_facing_date\":\"January 2010\",\"timeline_date\":\"2010-01\"},{\"timeline_description\":[{\"type\":\"paragraph\",\"text\":\"Wisdom Panel™ Purebred and Designer Dog tests launch into the consumer channel.\",\"spans\":[{\"start\":0,\"end\":45,\"type\":\"strong\"}]}],\"timeline_user_facing_date\":\"January 2011\",\"timeline_date\":\"2011-01\"},{\"timeline_description\":[{\"type\":\"paragraph\",\"text\":\"Optimal Selection™ canine Genetic breeding Analysis launches as the first diversity-focused tool for breeders.\",\"spans\":[{\"start\":0,\"end\":51,\"type\":\"strong\"}]}],\"timeline_user_facing_date\":\"July 2011\",\"timeline_date\":\"2011-07\"},{\"timeline_description\":[{\"type\":\"paragraph\",\"text\":\"Banfield™ CTS headquarters becomes the permanent home of the Mars veterinary Business unit.\",\"spans\":[{\"start\":0,\"end\":26,\"type\":\"strong\"}]}],\"timeline_user_facing_date\":\"January 2012\",\"timeline_date\":\"2012-01\"},{\"timeline_description\":[{\"type\":\"paragraph\",\"text\":\"Wisdom Panel™ 2.0 test launches into the consumer channel.\",\"spans\":[{\"start\":0,\"end\":22,\"type\":\"strong\"}]}],\"timeline_user_facing_date\":\"January 2013\",\"timeline_date\":\"2013-01\"},{\"timeline_description\":[{\"type\":\"paragraph\",\"text\":\"Mars veterinary transitions to the Mars Petcare Segment.\",\"spans\":[{\"start\":0,\"end\":15,\"type\":\"strong\"}]}],\"timeline_user_facing_date\":\"January 2015\",\"timeline_date\":\"2015-01\"},{\"timeline_description\":[{\"type\":\"paragraph\",\"text\":\"Wisdom Panel™ 2.5 and 3.0 tests launch into the consumer channel and include MDR1 screening (patent licensed from Washington State University).\",\"spans\":[{\"start\":0,\"end\":31,\"type\":\"strong\"},{\"start\":77,\"end\":81,\"type\":\"em\"}]}],\"timeline_user_facing_date\":\"July 2015\",\"timeline_date\":\"2015-07\"},{\"timeline_description\":[{\"type\":\"paragraph\",\"text\":\"Wisdom Panel™ 4.0 test launches into the consumer channel and includes trait analysis and exercise-induced collapse (EIC) screening.\",\"spans\":[{\"start\":0,\"end\":22,\"type\":\"strong\"}]}],\"timeline_user_facing_date\":\"January 2016\",\"timeline_date\":\"2016-01\"},{\"timeline_description\":[{\"type\":\"paragraph\",\"text\":\"Optimal Selection™ Feline Genetic breeding Analysis launches for cat breeders.\",\"spans\":[{\"start\":0,\"end\":51,\"type\":\"strong\"}]}],\"timeline_user_facing_date\":\"July 2016\",\"timeline_date\":\"2016-07\"},{\"timeline_description\":[{\"type\":\"paragraph\",\"text\":\"Mars veterinary changes its business name to Wisdom Health.\",\"spans\":[{\"start\":0,\"end\":15,\"type\":\"strong\"}]}],\"timeline_user_facing_date\":\"January 2017\",\"timeline_date\":\"2017-01\"},{\"timeline_description\":[{\"type\":\"paragraph\",\"text\":\"Wisdom Panel™ Health test for Breed and disease launches into the consumer channel.\",\"spans\":[{\"start\":0,\"end\":25,\"type\":\"strong\"}]}],\"timeline_user_facing_date\":\"July 2017\",\"timeline_date\":\"2017-07\"},{\"timeline_description\":[{\"type\":\"paragraph\",\"text\":\"Wisdom Health acquires leading Finnish research and diagnostics company, Genoscoper™ Laboratories.\",\"spans\":[{\"start\":0,\"end\":13,\"type\":\"strong\"}]}],\"timeline_user_facing_date\":\"December 2017\",\"timeline_date\":\"2017-12\"},{\"timeline_description\":[{\"type\":\"paragraph\",\"text\":\"Wisdom Health acquires genetics research firm Optigen, LLC.\",\"spans\":[{\"start\":0,\"end\":13,\"type\":\"strong\"}]}],\"timeline_user_facing_date\":\"April 2018\",\"timeline_date\":\"2018-04\"},{\"timeline_description\":[{\"type\":\"paragraph\",\"text\":\"Wisdom Panel™ Essential and Premium tests launch into the consumer channel and report Breed mix down to 1%.\",\"spans\":[{\"start\":0,\"end\":41,\"type\":\"strong\"}]}],\"timeline_user_facing_date\":\"April 2020\",\"timeline_date\":\"2020-04\"},{\"timeline_description\":[{\"type\":\"paragraph\",\"text\":\"Wisdom Panel™ Complete for Cats test launches as the most comprehensive cat DNA test.\",\"spans\":[{\"start\":0,\"end\":36,\"type\":\"strong\"}]}],\"timeline_user_facing_date\":\"June 2021\",\"timeline_date\":\"2021-06\"},{\"timeline_description\":[{\"type\":\"paragraph\",\"text\":\"China launches Wisdom Panel™ in the market as WeiSi Pet Genetics.\",\"spans\":[{\"start\":0,\"end\":28,\"type\":\"strong\"}]}],\"timeline_user_facing_date\":\"March 2022\",\"timeline_date\":\"2022-03\"}]"}">
See how we became the world’s
Our History
See how we became the world’s
leading Pet DNA service.
2000200220042006200820102012201420162018202020222024Genomics Technology Platform (Profile Technology) is created to research canine DNA solutions at WALTHAM® Centre for Pet Nutrition and Nottingham University Laboratories. January 2002The Mars Symbioscience division forms, and Mars Veterinary becomes part of the Symbioscience incubator segment based at Nottingham Laboratory. January 2005Wisdom Panel™ MX tests launch into the U.S. veterinary channel. January 2007Wisdom Panel™ Insights™ tests launch into the consumer channel. January 2009The Breed Determination Patent granted to the Fred Hutchinson Cancer Research Center, with Mars Veterinary as the sole licensee. January 2010Wisdom Panel™ Purebred and Designer Dog tests launch into the consumer channel. January 2011Optimal Selection™ Canine Genetic Breeding Analysis launches as the first diversity-focused tool for breeders. July 2011Banfield™ CTS headquarters becomes the permanent home of the Mars Veterinary Business unit. January 2012Wisdom Panel™ 2.0 test launches into the consumer channel. January 2013Mars Veterinary transitions to the Mars Petcare Segment. January 2015Wisdom Panel™ 2.5 and 3.0 tests launch into the consumer channel and include MDR1 screening (patent licensed from Washington State University). July 2015Wisdom Panel™ 4.0 test launches into the consumer channel and includes trait analysis and exercise-induced collapse (EIC) screening. January 2016Optimal Selection™ Feline Genetic Breeding Analysis launches for cat breeders. July 2016Mars Veterinary changes its business name to Wisdom Health. January 2017Wisdom Panel™ Health test for breed and disease launches into the consumer channel. July 2017Wisdom Health acquires leading Finnish research and diagnostics company, Genoscoper™ Laboratories. December 2017Wisdom Health acquires genetics research firm Optigen, LLC. April 2018Wisdom Panel™ Essential and Premium tests launch into the consumer channel and report breed mix down to 1%. April 2020Wisdom Panel™ Complete for Cats test launches as the most comprehensive cat DNA test. June 2021China launches Wisdom Panel™ in the market as WeiSi Pet Genetics. March 2022
We can improve life for all pets with every test. By testing your pet’s DNA with us, you’re contributing to the largest veterinary genetic research study (ever). Each test carries us closer to the next scientific breakthrough in pet health. In other words, your results not only help you take better care of your dog or cat but also empower us to improve the lives of pets everywhere for generations to come.
We’re Fully obsessed pet parents, at your service. It’s our job to care about pets, but it’s also who we are. Our pet geneticists designed the highest quality tests. Our licensed vets support pet parents in understanding their results. And the rest of us tried-and-true pet people work hard to make sure everything we do helps our fellow pet parents take the best care of their best friends.
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